Case Study: Philips

Philips’ global sponsorship of the Live Earth concert series was an integral part of the strategy developed by Reputation to demonstrate Philips’ commitment to sustainability and the environment.

In association with Philips’ sponsorship of the Sydney Live Earth concert, Reputation developed and managed a campaign to influence public policy around energy efficient lighting and highlight the company’s commitment to sustainable lighting and energy solutions in Australia.

Phase One of the campaign involved:

 

• A light bulb giveaway in the Sydney CBD
• A lighting showcase event for industry and media
• Organising the attendance of key stakeholders at the Sydney Live Earth concert as guests of Philips

Phase Two of the campaign involved the development and distribution of a Philips Lighting Policy Summary Paper to policy makers and influencers, increasing recognition of Philips among key stakeholders and providing them with recommendations for improving lighting policy and energy management in Australia.

The campaign enabled Philips to develop strong relationships with other thought leaders in the sustainability and environment debate. It also helped ensure that doors that were once closed were opened, with the Government, Departments, and related organisations now actively seeking Philips opinion on issues related to lighting, energy and the environment.

For their work on this campaign, Reputation received a Highly Commended PRIA Golden Target Award for NSW in the Public Affairs category in 2008.

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