Influencer program
Research indicates that about 10% of people influence about 90% percent of the population's purchase decisions.
As part of our Influencer Programs we conduct in-depth research to inform and develop an influencer engagement map for the purpose of strategic planning. This map graphically displays brand influencers, their ecosystem and the most effective channels to engage them.
Part of this process is to identify the following:
- Where could the brand enter the conversation in a meaningful, engaging way?
- What and who influences the influencers?
- What unexpected news or opportunity will surprise, delight, spark curiosity or foster discussion?
- Which influencers demonstrate an ideal balance of low vested interests and high expertise?
- The influencer engagement map informs all aspects of your communication strategy including messaging, context, proof points, channels, spokespeople and measurement. It informs your strategy to ensure you effectively engage with crucial stakeholders and achieve maximum buy-in.
* Reputation case studies can be accessed by contacting Terri-Helen Gaynor on (+612) 8252 7000.