Issues Management

The most effective components of issues management are ‘anticipation’ and ‘preparation’.

The public’s perception of business and government has been scarred by a string of high profile scandals and company collapses over recent years. These scandals evolved into a media crisis for these organisations as a number of scathing reports were published in the media, which ultimately began to damage their reputation and affect their stakeholder relations. Reputation grew out of the need for companies and government agencies to regain the trust and support of all their stakeholders.

Our approach is underpinned by clarity, consistency and credibility.

Issues management and crisis management activities conducted by Reputation include:

• Developing media protocols and crisis plans that help ensure timely, consistent, accurate and coordinated responses to issues and a potential media crisis
• Managing media enquiries; including training spokespeople and developing key messages
• Developing and coordinating media and issues management strategies
• Providing strategic communications  advice during crises.
• Simulation exercises, to prepare organisations and spokespeople on the best ways to deal with a potential media crisis

Taking control and rolling out a proactive crisis communication program captures attention, avoids information gaps and imparts a sense of momentum, direction and certainty. If this proactive approach is taken, and issues are handled quickly and effectively, then a crisis situation may be avoided and a positive reputation can be maintained.

As part of our service, your organisation can choose whether Reputation prepares, implements and oversees your issues and crisis communication plan or whether we work with you to select and train a crisis and issues management team driven by your leadership staff.