Media Skills Training
Spokespeople need to be prepared for presenting and responding when approached by the media. Our media training is designed to prepare you and ensure that you can effectively communicate through print, broadcast and online media.
We can tailor our sessions to meet your needs depending on levels of experience and the objectives of participants.
Examples of areas we cover in our sessions include:
- The new media environment: what you can expect
- Life cycle of a news item
- Cultivating media relationships
- Setting the agenda, using key messages
- Achieving a consistent image
- Tactics for dealing with difficult questions
- Scenarios, role playing and mock interviews for each of the media types – all of which can be recorded to provide feedback on areas for improvement
- Issues and crisis management simulation exercises
Case Study #1*
* Reputation case studies can be accessed by contacting Terri-Helen Gaynor on (+612) 8252 7000.