Social Media
Reputation has both local and international expertise in social media. Leveraging our relationship with MSL Group, a leading international network of communications brands and consultancies, Reputation has developed a thorough understanding of the demand for communication through digital channels. The appeal of digital communication from an individual’s perspective is:
- The ease of access to information
- The focus on the consumer/individual, not a mass market
- It enables one to one communication, personalised to each individual
- It has third-party credibility—conversations with other ‘consumers’ generally make purchase decisions easier and the buyer is better informed.
The development of successful digital strategies requires that all stakeholders and influencers are catered for and the best mediums for reaching them are identified. It also requires acknowledgement of the fact that by its nature, digital communication also creates more responsibility for your organisation. It also makes an organisation more publicly accountable.
Reputation ensures your overall communication strategy assesses the range of social media channels available and whether they are suited to a particular project and your objectives. Some examples of effective strategies that Reputation implements include:
- Communicating with key audiences in a digital environment such as consumer and expert blogs, forums, webinars and word of mouth/viral campaigns
- Developing an online brand presence via micro-sites and social networking sites (eg Facebook, LinkedIn and Twitter)
- Developing a profile on sites such as Wikipedia and similar directories. They are generally highly ranked on search engines and the definitions and information contained can be helpful in shaping online opinion, however content needs to be plain, honest facts that will not incur a negative reaction, rather than promotional “corporate speak”
- Conducting an online audit to develop insights about how digital channels are unique for your organisation, its services and audiences
- Developing a Digital Influence Map to create a list of influential online destinations for your organisation and to monitor them regularly to assess comments/debate
- Engaging relevant bloggers to share news, solicit opinions and to act as a channel for a larger campaign.
* Reputation case studies can be accessed by contacting Terri-Helen Gaynor on (+612) 8252 7000.